Little preview

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Treatment Sheet

The Magazine: Funt Cace

Target Readership: Funt Cace will be aimed at mixed gender between the ages of 17 and 24, but will have articles that may appeal to others. This type of person might have the money to buy the merchandise, go to the concerts and buy the music.  They might also be in bands them selves, so are doing market research. This person might be looking for local gigs/nights out. My audience will be people who enjoy keeping up to date with latest music, clothing ext.

Form and Style: Funt Cace is an A4 colour magazine which contains interviews with upcoming artists, their dress sense, interviews of live sets with photos, and a relevant urban sport article as well such as skateboarding. My cover models will be around the same age as my target audience to make it relevant to the reader. The colour scheme to Funt Cace will be either red/yellow/purple or purple/green/red, all bright colours to entice the reader. Cover lines show the magazine to be vibrant and modern, dealing with every young mans music collection and wardrobe, they will also include details of special offers and competitions. Graphics used are bold and powerful, separated from others to show importance of the image. Funt Case will sell at £3.75, making this a high end magazine for people who are going to be gaining something out of it.

Themes and Typical Features: Every issue will include interviews, concert venues and urban sport section. It will also be reviewing the latest music, dress sense. The writers will use language familiar to the target audience to make the magazine interesting and allowing the reader to relate to the magazine.

Potential Advertisers: A range of brands will advertise in the magazine each week, particularly those with an interest in fashion such as New Era, Supra, Two Seasons, 59 Fifty, Nike, ES, Super dry, Animal, Etnies, VANS ext.

Internet research on readership figures

Music magazines (percentages represent year-on-year change)

The Fly - 108,207 (0.4%)

Mojo - 91,678 (-6.2%)

Q - 89,450 (-10.7%)

RWD -78,867 (1.7%)

Uncut - 74,067 (-3.2%)

Classic Rock - 70,323 (0.0%)

Metal Hammer - 44,034 (-4.3%)

Kerrang! - 44,013 (1.8%)

New Musical Express - 33,875 (-17.3%)

We can see from this, readers of music magazines are falling. This means I need to create a new, interesting magazine that attracts my target reader. My magazine could include gig tickets, electronic goods, clothing ext for prizes that focus on today’s youth to boost the number of readers.

Font Choice?

Textual Analisis of contents page

This edition of Q magazine is quite typical. There is a main picture of a band from one of the lead articles and a smaller one of Nick cave from another section, so a visual sense of some of the variety to be found that month. There is a also a list of what's in the magazine which extends to at least fifteen examples, with several elements to the 'Oasis Special!'.

The use of colour and font is clean and simple, despite the amount of detail. The whole layout is in columns, with boxes being used to guide the reader's eyes.  There is also repetition of the logo from the cover, smaller, but a reminder to the reader, as well as a link to the magazine's online presence at the top.
                                            

Textual analisis of double page spred

  

This is a double page spread from the Kerrang magazine. You can see that the main colours are red, white, brown and black. None of the pictures are in colour which suggests the type of band that they are (for example, emo). Overall there are 5 different photos, one of them which is bigger and takes most of the first page. The other page has the text on it and also the photos underneath. There is little text on the double page spread but it doesn’t look bland and there aren’t any blank spaces. I like the slanted text at the top of the page and the fact that it doesn’t just fit on one page but goes onto both. Rather than just being columns of text there is a white strip of text as well going down the right hand side of the second page.

This double page spread has a lot more text in it and just two large images.  The main colours are green, black and white. I like it because it is simple, not only the layout but the photos as well. The name of the band is a bit small, if it was a bit bigger this would draw in the reader, but maybe they have done this deliberately to show they don’t need to use conventional methods, as people will still read it.